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Monday, 14 September 2009

Tourism Boom Forecast Following Planning Win in Joao Pessoa

By Leslie Richards

Following protracted negotiations the Ministerio Publico Federal (MPF) has granted Brazils North Eastern state of Paraba permission to construct a major new conference centre in the state capital, Joao Pessoa. The centre will be located in Cabo Branco, Joao Pessoas number one residential district. This is a tranquil area with a spectacular beach, great restaurants and bars and is a prime investment location.

It was confirmed by Infrastructure Secretary, Francisco Sarmento, that the Government of Paraba has now fulfilled all necessary terms laid down by the MPF and works will start in September. The conference centre has an estimated budget of $50 million.

The land at the centre of these negotiations has always been zoned for touristic and residential development, with proposals for at least six large resort hotel schemes including golf and Spa centres. The land has effectively been blocked from development for the last 20-years, but now with this agreement in place, land-owners are rushing for planning permissions.

The State and Federal authorities had, until now, been unable to reach agreement regarding the protection and replanting of native vegetation, safeguarding of the beaches and investment into regularizing the water supplies for the area. However, now agreement has been reached it is widely expected that planning permissions will be granted and development commenced rapidly.

Sarmento says that such building will be a landmark in tourism history in state. With this center, we will be able to regularize out touristic network, getting better results in our economy even on low-season months, as we will be able to perform various events. He says that this approval will contribute to a massive increase in real estate prices in the region. We can expect various kinds of investments, with the building of hotels and resorts.

Joo Pessoa is one of Brazil's hidden gems. The capital of Paraba state, it offers a compelling alternative to some of the Brazil's heavily developed high-rise beach resorts. Joo Pessoa is home to the eastern-most point of the Americas, Ponta do Seixas " the gateway to Europe.

Joo Pessoa is renowned as Brazils safest city with great restaurants, lively bars and extensive shopping areas. It is also officially the world's second-greenest city, full of squares, gardens and areas of preserved natural forest.

8 The City is well run with a very rich and varied cultural programme and a wide range of events from and art exhibitions to large-scale classical and popular music festivals. A recently constructed Science and Cultural centre in Cabo Branco has formed a centre point to the cultural programme.

Paraba and Joo Pessoa in particular, is experiencing rapid growth within the domestic market due to its economic expansion and migration from the south, and international interest is growing apace. This area offers investors excellent year-round rental prospects due to its 12-month season, as well as a growing stream of international investors and domestic buyers should they wish to sell on their investments. The development of the Conference centre and the proposed hotels and resorts will only increase the investment potential of this great city. - 16931

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